DOWNTOWN TOURS & ATTRACTIONS

Meet chefs, brew masters, proprietors, farmers, and bakers while sampling their crafted creations on this guided tour. Learn history and enjoy public art as you strut through the streets as an acquainted visitor.

Enjoy a smooth ride in a party... bike? Yep, that's right! Raise your glass to fun music, an exciting tour guide, and exploring the Heart of the Rogue at your own pace, one sip at a time.

Established in 2019, the Rogue Valley Food Trail was created for you to discover the diverse farms, artisans, and restaurants in Southern Oregon. This self-guided tour features growers and crafters committed to sustainable practices and supporting the agricultural legacy of the region. With several options and themed routes, you are bound to discover your new favorite place or places around the valley.

The Craterian is a state-of-the-art performance venue, featuring excellent acoustics, sightlines, and an overall intimate experience. Seating up to 750 patrons, the stage can accommodate large music, dance and theatrical tours, as well as local productions. Enjoy a night you’ll never forget, and book a show near you!

Release your inner wrecking ball at this fantastically fun recreation center. Smash items in their wreck rooms, protected by their provided gear, and enjoy an incredibly thrilling experience. Also explore their newly added escape rooms - perfect for an exciting and immersive challenge with your family and friends!

This hands-on learning center is the perfect place to go for family fun. Discover a sound lab, treasure cove, train depot and many more exhibits designed to fuel creativity and exploration in children 10 and under. 

This gorgeous theater is a true staple and test of time in downtown Medford. First making it's appearance in 1930, the raw moments in time the building holds is astounding. 

Go on an enlightening and relaxing journey through the oldest wine region in the state of Oregon. A place of visionaries and pioneers, whose handcrafted fruits genuinely reflect both the land and its stewards.

Did you know that Alba, Italy is Medford's sister city? In honor of the beautiful city, this 1.5 acre park is the perfect place to go for a picnic in the sun or some sweet family fun. The site boasts a World War II Japanese Type 41 75mm Mountain Gun, and a beautiful, historical marble statue. Discover the raw history and beauties of the rogue, directly nestled into downtown Medford at this lovely park.

As you explore Medford's beautiful downtown scene, you will stumble upon beautiful murals and works of art. Each of the 5 murals portray the diverse history, and raw authenticity of the town in their own ways. Whether you have never visited or walk past them every day, take a dive into each mural’s unique meaning and the artist behind the magic.

This large, grassy park is the home to many exciting outdoor concerts and spring festivals, including the infamous Pear Blossom and Heart of the Rogue festivals. The two-block field is perfect for picnics and frisbee throwing, and the outdoor stage completes the venue. Nearby, find a seasonal water play area and a playground, perfect for keeping the kids entertained.

This large plaza is a downtown staple. From the beautiful mural created by Yulia Avgustinovich, to the infamous "Chess Man" statue, this outdoor area is the perfect place to dine and enjoy the sunshine. You can also find a plaque memorializing Virginia Vogel, Medford's first city councilor dedicated in 1982. In the evening strings of lights twinkle, and the Craterian Theater comes to life with theatrical performances and programs.

Founded in 2009 as the first custom crush facility in Southern Oregon, Pallet Wine Company is a regionally renowned asset to winemakers. The facility not only provides full-service care to the creation and storage of wine, it is also a locals favorite for sampling the broad scope of wines throughout the valley from one centralized tasting room. Discover the bounty of the rogue when you taste at Palate Wine Company's Urban Cork tasting room!

The Rogue Valley Growers & Crafters Market celebrates farmers, crafters and creators alike in their seasonal indoor and outdoor markets. Nestled into downtown Medford, meet wonderful local artists and marvel at their crafts every Thursday at Hawthorne park from March - November. Named one of the "10 Best Farmers Markets in the Nation" by USA Today, make memories and discover pieces you won't find anywhere else.

This beautiful local art center was first founded by local artists, educators and leaders in 1960 as the first non-profit visual art organization in the Rogue Valley. Admission is free, and you are sure to find yourself wandering about the creatively pleasing and compelling exhibits and art pieces. 

Indulge in a tour or full day of touring the Heart of the Rogue's exquisite wineries on a guided excursion with Wine Hopper Tours. Wineries, lunch and travel is included when you book a package, so you can celebrate Medford's wine country with ease. Discover the beautiful valley in luxury!

Looking to kick back and enjoy a pint with your pals? Downtown Medford is filled with different exciting breweries to explore. From deep, layered browns to bright ales, you are sure to discover your new favorite brew at one of the many options available in Medford's downtown.

Looking for more information about the Heart of the Rogue? Stop on by at the beautifully remodeled Visitor Information Center, right in the heart of downtown Medford! Enjoy free copies of our visitor guide and many other publications to help you on your visit, as well as expert knowledge and cozy merchandise.