Experience the Heart of the Rogue

Discover the Rogue Valley in Downtown Medford with this immersive, multi-day event October 13 + 14, 2023! The Heart of the Rogue Festival is a confluence of all the Rogue Valley is through our community of artists, musicians, makers, growers, and experiences. Bringing everything and everyone the Rogue Valley has to offer to downtown Medford for a vibrant, two-day celebration.

Stay in the know about next year's festival by signing up for festival updates + exclusive offers in the form below.

Get Involved

When & where is the festival?

The Heart of the Rogue Festival is at Pear Blossom Park in downtown Medford. View our general and interactive map.

The Festival is Friday, October 13 3:00PM - 9:00PM | Saturday, October 14 11:00AM - 5:00PM. Stay tuned for our full festival schedule. 

Where is Pear Blossom Park?

Located at 312 E 4th St. at The Commons in downtown Medford, Pear Blossom Park consists of two park blocks that will soon be filled with our lovely exhibitors.

What about Parking?

The Festival has secured city parking, including the downtown parking garage, the lots surrounding the Lithia building on 150 N Bartlett St, as well as street parking. Clear parking and no parking signs will be posted, and handicap city parking will be available as long as spots last.

What downtown businesses will still be open after the festival ends?

After the festival each day, our downtown area will still be vibrant and excited to serve you. Many businesses are promoting special offers throughout the weekend just for you - so be sure to check out our downtown festival offers page to take advantage of all the deals! 

You won't need to worry about any admission fees for your entry into the Heart of the Rouge Festival (HOTR) – it's completely free!

Heart of the Rogue Festival Partners

If you're seeking even more exciting experiences, we have some fantastic options that come with pre-sale ticket and registration requirements. We're proud to announce our partnerships with Bikes N Brews, Rouge Marathon Boston Qualifier, and the Rouge Valley Vintners, offering an extended array of amazing activities for you to enjoy. Check out the list of fun-filled options below:

Bikes N Brews 

We are thrilled to have partnered with the Downtown Medford Association and Bikes N Brews for the Heart of the Rogue Festival. Each of their exciting routes will end in Downtown Medford, where they will be greeted with a wonderful reception and the Heart of the Rogue Festival. Join us for a day of unforgettable fun and Bike rides!


Friday, October 13th
Pre-registration Packet Pick-up
Location: Coldwell Banker Real Estate
Address: 300 E Main St. Medford
Hours: 4-7pm
Saturday, October 14th
Registration at Coldwell Banker Real Estate
Location: Parking Lot
Address: 300 E Main St. Medford
Registration Opens: 7am
First ride: 8am

The Root Beer Cruiser Family Ride (Approx. 3.5 Miles) - $25
The Pilsner (Approx. 20.1 Miles) - $45
The Amber (Approx. 30 Miles) - $55
The IPA (Approx. 46 Miles) - $65
The Stout (Approx. 67 Miles) - $75


The Rogue Marathon Boston Qualifier

Exciting news! This year, the Rouge Marathon and Travel Medford are coming together! Get ready to experience Southern Oregon's exhilarating downhill fall marathon, known for its speed and welcoming atmosphere. This picturesque point-to-point course traces the scenic Bear Creek Greenway from Ashland to Medford. 

Featuring an impressive prize purse of $8,000, the Rouge Marathon promises a fantastic finish at the harvest festival, live music, a complimentary beverage of your choice at Common Block Brewing, custom shirts, top-quality finisher's medals, and a family-friendly ambiance. Get ready to be captivated by the Rogue Marathon—it'll steal your heart and test your endurance.




Saturday, October 14, 2023
Bib pickup: Friday, October 13, 2023, at Common Block Brewing,
312 E 4th St, Medford, 4 pm to 8 pm

Marathon starts at 6:50 am at Emigrant Lake County Park;
Half-marathon starts at 8:00 am at Clearwater Subdivision in Talent;
The NEW 65+ Fun 1-mile run/walk starts at the marathon finish line at 8:30 am.
10k starts at 9:00 am in Medford at Bear Creek Park;
The Kids 1-Mile starts at 10:30 am at the corner of East 6th St and North Bartlett St in Medford.

Marathon: $140
Half marathon: $110
10K: $90
Adult 65+ 1-mile: $30
Kids 1-mile: $12.50

* The first 600 runners to register will receive their medal on race day. 
Registration includes a tech shirt, high-quality medal*,  and a free beverage at the finish.
Cost to Register (through October 13, 2023; no day of race registration)


Wine Country Lane

Travel Medford is excited to partner with Rogue Valley Vintners to create an unforgettable Wine Country Lane experience for both local residents and out-of-town visitors. For this year's 2023 festival, we’re introducing the ultimate VIP lounge area as part of the Heart of the Rogue event. Whether you want a glass or tastings of the local wines in the WCL area or want an elevated experience and perks in the VIP area, you're in for a fantastic time!

Please note that admission for these areas can be purchased at the door or secured in advance through online pre-sale tickets.


Drink Token $15
Tasting Wristband $20
Chef's Wine Pairing Experience $55 advance | $65 day of
Chef's Culinary Experience $30 advance | $40 day of



Friday, October 13

Hot Copper Kettle

Rogue Suspects Eagles Tribute

Saturday, October 14

HWY 99

Siskiyou Violins

Redwood Empire

Rogue Suspects Tina Turner Tour

Wine Country Lane

Immerse yourself in the captivating flavors of Rogue Valley wines at the Wine Country Lane (WCL) and VIP lounge area, an integral part of the Heart of the Rogue Festival. Allow your taste buds to embark on a sensory journey as you explore the exquisite taste profiles of Rogue Valley wines, truly understanding what sets Southern Oregon apart as a premier wine region.

Travel Medford is excited to partner with Rogue Valley Vintners and Rogue Valley Wine Country to create an unforgettable experience for both local residents and out-of-town visitors. For this year's 2023 festival, we’re introducing the ultimate VIP lounge area as part of the Heart of the Rogue event. Whether you want a glass or tastings of the local wines in the WCL area or want an elevated experience and perks in the VIP area, you're in for a fantastic time.

Indulge in your love for the exquisite flavors of the finest local wines in the WCL area or take your experience to another level by immersing yourself in the VIP section that’s a tented, exclusive area within WCL. In the VIP area, you'll luxuriate in exclusive perks and amenities, including personalized service, private tastings, and carefully curated culinary pairings. Furthermore, live music will create a delightful ambiance, elevating your overall experience. Nevertheless, both Wine Country Lane and the VIP lounge area offer a blend of entertainment, socialization, and the pleasures of sipping and savoring.

We invite you to join us for an ultimate WCL and VIP experience. Purchase early access to WCL and VIP Tickets today at Rogue Valley Vintners website, and immerse yourself in the vibrant heart of Southern Oregon's wine culture like never before. Don't miss this chance to create memories and indulge in the best that Rogue Valley wines have to offer.

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101 E. 8th St | Medford, OR 97501 | 541-779-4847 | info@travelmedford.org
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