Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust
By Emily Hunter | 01/06/2022 | Art Galleries, Museums & History, Outdoor Adventure, Things to Do

THE CELEBRATE OREGON! MURAL

You might have seen a beautiful new addition to Medford’s airport. From a distance, the “Celebrate Oregon!” Cultural Trust mural is a vibrant tapestry of Oregon’s Cascade Mountains. Look closer, and the 127 symbols unearth stories of bright history and heritage. From award-winning food and wine, to the glorious hiking and biking scene, here are a few hidden messages you might’ve missed.

A testimony to how much Oregonians value culture, the Oregon Cultural Trust was created in 2001 to provide funding for artists and creators around the state. Established by the Oregon Legislature, the Oregon Cultural Trust currently works with over 1,600 nonprofits45 county and tribal Cultural Coalitions, and other vibrant cultural bounties across the state.

Oregonians fund the Cultural Trust. They, in turn, fund the artists, potters, rappers, acrobats and dreamers who make Oregon, Oregon. From Burns to Astoria, every year Oregonians support the Trust through generous matching gifts to fuel Oregon culture. In 2019, Oregonians gave $4.5 million to the Cultural Trust! After donations from Oregonians and statewide partners, artists of all kinds apply for the Trust's three competitive Cultural Development Grants.

An integral part of communities everywhere, the Trust inspires Oregonians to take part and pride in supporting their local creators. No other state provides a 100 percent tax credit to inspire cultural giving. As uniquely Oregonian as public beaches and the bottle bill, the Oregon Cultural Trust provides an ongoing funding engine to support all facets of arts and culture.

For accurate historical depictions and storytelling, artists and designers were nominated by a diverse group of 33 individuals representing Oregon’s artistic and design community. Each nominator was invited to forward the creative brief to artists or designers they felt might be interested. After receiving 36 total submissions of interest, a diverse jury evaluated and recommended 20 artists be invited to submit preliminary concepts in exchange for a $250 honorarium.

After receiving several concepts, an expanded jury evaluated each one based on criteria derived from the creative brief. Unanimously recommended to the Cultural Trust Board of Directors, Liza Burns' design was selected and approved in October.

Frequently meeting with several content experts identified through the Governor’s Office of Diversity, Equity and Inclusion, Burns was able to create and finalize symbols included in the design.

Capturing “Oregon Culture” in a single piece is an extraordinary challenge as Oregon is a diverse and beautiful arrangement of many cultures, each with their own subcultures and nuances. This abundance became the foundation of the piece.

The longer you look at the mural, the more your eyes will come to see. A unique place to dinehike and play, Medford’s culture is filled with diversity. This extraordinary fact is what inspired artist Liza Burns to create a patchwork design - focusing on the abundance of cultures, big and small. Beginning with the unique and diverse landscape, the overlay of the mural features the river valleys, mountains and high deserts of the region. Second, a concept of “symbol overlay” was developed in order to take viewers on a journey of discovery, and foster the idea of an ever-evolving culture.

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust, liza burns

Liza Burns is an illustrator, muralist and designer based in Eugene, Oregon. She holds a Bachelor of Fine Arts from Boston University and an Associate Degree in Graphic Design from Lane Community College. After graduating from BU, Burns lived and worked in Los Angeles where she painted her first large-scale mural at Blue Cow Kitchen in downtown Los Angeles. Her mural art now appears in restaurants, shops, businesses and office buildings across Oregon, California, Texas and Connecticut. As a child she was deeply inspired by the work of Graeme Base (illustrator and author of books like “Animalia” and “The Eleventh Hour”), where she found a love and respect for art that tells a secret story that can only be unraveled by taking your time.

What do hiking destinations, live performances and award-winning food all have in common? They are all part of Southern Oregon’s rich cultural history! Click here to follow along on the interactive map, and click on any of the 127 key numbers to learn more about what each one represents.

First unveiled in the Medford Airport (MFR), the Oregon Cultural Trust mural and license plate serve as opportunities to experience the region and all its different attributes. You can view the mural next to the arrival section of the airport on your next visit, and see the new license plate around the state as you cruise downtown. Continue reading to discover the featured southern Oregon symbols, and learn about all of the symbols included with the interactive map.

Did you know that Harry and David was founded in Medford? A nationally renowned pear and chocolate hub, Harry and David is famous for it’s lovely gift towers, local’s favorite “Moose Munch” and hand-picked freshness guarantee. The company has blessed the Rogue Valley for over 110 years, making the symbol of the pear iconically known throughout the valley. It is only fitting that a symbol of the pear be proudly displayed in the mural. You can find it in the upper, left sky section, and taste Harry and David for yourself in the Heart of the Rogue Valley.

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust, interactive key number, photo, blue cheese, rogue creamery, rogue river blue

A cheese connoisseur? Try 10 minutes from Medford, where the World’s Best Cheese, Rogue River Blue, resides at the famous Rogue Creamery. Awarded in 2019 at the World Cheese awards in Italy, Rogue Creamery is a famously organic company you won’t want your taste buds to miss out on.

Sitting along the Artisan Corridor, you can pair your cheese with award-winning wine from Ledger David Cellars, or home-made chocolate from Lillie Belle Farms. Spend an afternoon enjoying incredible artisan goods, and truly experience why Rogue Creamery’s cheese symbol is proudly displayed in the top left section of the Cultural Trust mural.

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust, interactive key number, photo, pinot noir, grapes, wine country

Climate, soil, craft and culture create the perfect storm for world class wine. Named a “Top Ten Global Wine Destination” by Forbes Magazine in 2019, the Rogue Valley has a multitude of different wines to enjoy. Safely tucked into the Klamath, Coastal and Cascade Mountain ranges, the valley’s bowl allows for a multitude of varietals you are sure to enjoy. In warmer climates, grapes produce Merlot, Cabernet Sauvignon, Malbec, Syrah, Tempranillo and Viognier. While the cooler climate varietals include Oregon’s famous Pinot Noir, Sauvignon Blanc and Chardonnay. With a different varietal for everyone, you can see why a Pinot Noir and grape symbol are each displayed in the mural.

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust, interactive key number, photo, hiking

When you travel to the Rogue Valley, the possibilities of adventure are endless. With beautiful views of the valley on the Table Rocks, 1,740 acres of hiking and biking trails on Prescott Park, and the ever-enchanting Pearsony Falls, Medford is an outdoor enthusiast’s dream.

Not to mention, Oregon’s only National Park, Crater Lake, lies just 50 miles from Medford. The national treasure has some of the most breathtaking views you will experience, and several activities and things to do all year-round.

With an endless amount of hiking locations, escaping into the beauty of the region is not difficult. Find the iconic hiking boot in the upper left hand of the mural, and lace up yours to enjoy the rawness of the valley!

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust, interactive key number, photo, theater

Boasting world-class productions and performances, Medford and the Rogue Valley showcase some of the best live performances on the West Coast.

Nestled into downtown Medford, enjoy a Broadway, ballet or cabaret performance at the Craterian Theater. The theater features incredible acoustics, and an intimate seating limit of 750 patrons.

Often called the Broadway of the West Coast, the Oregon Shakespeare Festival (OSF) is one of the region's biggest attractions, boasting multiple Tony Awards and accolades. TIME named it as one of the top five regional theater companies in the country, with 11 world-class  productions by classical and contemporary playwrights, crafted by some of the biggest talents in theater today.

Britt's performance venue is a naturally formed amphitheater set among majestic  ponderosa pines and native madrones. Located in the historic 1850s gold rush town of Jacksonville, Britt presents dozens of summer concerts. Concerts feature a variety of different world-class artists presenting multiple different genres, including classical music, jazz, blues, folk, bluegrass, world, pop and country music.

With an abundance of art and culture throughout the valley, inspiration and opportunity abound in Southern Oregon. When you look at the Cultural Trust mural, you will find a classic theater symbol in the top left corner, displaying the incredible feats of the arts around the valley.

Celebrate Oregon! , Cultural trust mural, medford murals, airport mural, artistry, oregon cultural trust

A unique destination to dinehike and play, discover the diverse culture of Oregon and the Rogue Valley! Get started planning your vacation in the Heart of the Rogue by viewing our Visitor Guide online, and learn more about the abundance of culture in Oregon on the Interactive, License Plate Key Narrative.

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As You Like It @ OSF
Love will find a way The Forest of Arden comes to life in the Thomas Theatre when Rosalind and her cousin…
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Austus Wilson's Jitney @ OSF
A ride of redemption and resilience  In 1977, as licensed cabs refuse to service Pittsburgh’s predominantly Black “Hill District,” a group…
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City of Angels @ Camelot Theatre
Step into the glamorous world of 1940s Hollywood with City of Angels, a dazzling Broadway musical that masterfully intertwines the…
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May Exhibition at ART ON FIRST: Magical Northwest Landscapes - Jessica Johnson
May Exhibition at ART ON FIRST: Magical Northwest Landscapes - Jessica Johnson Monday, April 28 - Monday, May 26, 12:00 p.m.…
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Medford Growers & Crafters Market
Join us at the Thursday Market at Hawthorne Park in Medford for a delightful outdoor experience! Discover local farm-fresh produce,…
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The Importance of Being Earnest @ OSF
A comedy of (hardly any) manners Director Desdemona Chiang transports Oscar Wilde’s classic comedy of manners to the British Malay Peninsula,…
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Waitress @ Oregon Cabaret
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Barnstormer's Spring Market
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Fat Ham @ OSF
A Southern-fried take on Shakespeare’s Hamlet In James Ijames’s sizzling cookout comedy, the grill isn’t the only thing turning up the…
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First Friday Happy Hour @ Del Rio Vineyards
Sometimes, there aren't enough days in the week or hours in the day to come out and have a glass…
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Jen & Mark @ Jacksonville Wine Lounge
Jen Ambrose and Mark Thomas Johnson play a large variety of songs from their collective songbooks. Duo harmonies with guitar,…
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Jim Friend @ Walkabout Brewing
Walkabout Brewing Company and The Oregon Booking Agency present: Jim Friend 6:30-8:30 pm - Lawn (Weather Permitting) / Covered Patio (Either way) Genre:…
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Julius Caesar @ OSF
“The evil that men do lives after them” Julius Caesar returns to the heart of Rome victorious from war. But as…
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Mariachi Herencia de Mexico @ The Craterian
¡Viva el mariachi! A new generation takes mariachi to whole new heights—two-time Latin Grammy nominee Mariachi Herencia de México pushes…
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May First Friday Art Walk!
First Friday Art Walk: May 2, 2025 5:00 p.m. - 8:00 p.m. Join us for First Friday Art Walk! We're excited to share…
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Nick & Shae Live @ Dunbar Farms
The dynamic duo of Shae Celine and Nick Garrett-Powell, two of Southern Oregon's most prolific vocalists perform harmony arrangements of…
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Tutunov Piano Series presents: Margarita Shevchenko
Margarita Shevchenko was born in Perm, Urals area of Russia. Coming from a musical family she started playing piano at…
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Yappy Hour presents Corgi-Con
An opportunity for humans and dogs to meet new friends, get exercise or chill by the water bowl! Event features…
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Hearts With A Mission Superhero Run
Race Options: 🏃‍♂️ 1/2 Marathon 🏃‍♀️ 10k Run 🏃‍♂️ 5k Run 🏃‍♀️ 1 Mile Fun Run But wait, there's more! Kids Zone: Fun activities for…
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Jeff Kloetzel @ StoneRiver Vineyards
Listen to live music and sip great wine!
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Roam the Rogue
All wineries will be pouring award-winning wines and ticket holders will get to enjoy special pricing for wine purchases at…
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Spring Garden Fair @ The Expo
CMGA will be hosting their Spring Garden Fair at the Mace Building at the Expo during the first weekend in…
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MAY
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Block Printing Workshop with Belinda Moffit
Block Printing Workshop with Belinda Moffit Sunday May 4, 1 – 4pm All Skill Levels Welcome Come block print with local artist, Belinda…
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MAY
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Jacksonville Spring Wine Cruise
Tickets are now available for the Jacksonville Spring Wine Cruise on Sunday, May 4, 2025. Join us for a delightful…
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The Shabby Guys @ Del Rio
Every Sunday through the summer, we will be featuring complementary live music* along with a local food truck. Come hungry,…
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MAY
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Cinco de Mayo Latin Dancing @ Dos Mariposas
Cinco de Mayo Latin dancing at Dos Mariposas! 6-7pm Beginner Salsa & Bachata lesson with Tess Gunderson 7-9 Social Dancing Beginners welcome and…
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MAY
10
Art In Bloom
On Mother’s Day weekend downtown Medford will host its 20th Art In Bloom in celebration of fine arts, flowers, and…
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MAY
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Brisbane Duo live @ The Punch House
Join us for an evening of smooth blues and soulful melodies as The Brisbane Duo brings their signature sound to…
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Kids Unlimited Southern Oregon Open
Southern Oregon’s premier basketball tournament is a signature fundraiser for underserved youth. Each year, the Southern Oregon Open builds on Kids…
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Made in Southern Oregon
Southern Oregon's beloved Made in Southern Oregon returns this Mother's Day, showcasing a diverse array of local vendors. This event…
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Mud Factor Medford 2025
Join us at Moto541 within Jackson County Sports Park in Central Point, OR on Sunday, May 10th, 2025. Giant Cargo Climbs…
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MAY
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The Brothers Reed @ Dunbar Farms
The Brothers Reed are back! Folk/Bluegrass/Americana with edgy sibling banter, The Brothers Reed are guaranteed to entertain.
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The Giantess @ StoneRiver Vineyards
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MAY
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Vintage & Artisan Faire @ Butte Creek Mill
Celebrate in true Eagle Point style at the 2025 Vintage & Artisan Faire, hosted by Butte Creek Mill!Stroll through a…
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Darien Lane and Balladir
Darien Lane and Balladir live at the garden stage at Wild Wines! Come enjoy a fabulous Mother's Day Show with family,…
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MAY
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Jeff Kloetzel @ Del Rio Vineyards
Every Sunday through the summer, we will be featuring complementary live music* along with a local food truck. Come hungry,…
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MAY
11
Medford Railroad Park Sunday Run Day
The Medford Railroad Park will be open for its public run day. Enjoy train rides, view trains and train cars…
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Medford Railroad Park Sunday Run Day
The park, at Table Rock Road and Berrydale Avenue in Medford, will be open from 11 a.m. to 3 p.m.…
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MAY
14
Palate to Palette @ The Village
Stroll, sip and savor! Wander through the Village Medford Center and immerse yourself in a lively celebration of art, wine…
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Brothers Reed @ Pheasant Fields Farm
LET'S DO IT AGAIN! We are so excited to have our local faves back on stage kicking off our summer…
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Family, Outdoor Adventure, Things to Do, Trails
Whether you are training for your next major event or tuning up for the local Turkey Trot, Medford and the Rogue Valley are a runner’s paradise. With terrain to suit any runner’s needs, the region offers limitless options and is…  Read More
Attractions, Dining, National Park, Outdoor Activities, Outdoor Adventure, Sports, Things to Do, Wine
The leaves are turning amber spice is in the air the beautiful valley is calling you to find adventure everywhere! Looking for the perfect place to sip a latte, or hike among the foliage? View our complete guide to enjoying fall in the Heart of the…  Read More
Dining, Fishing, Guides & Tours, Jetboats, Lakes & Rivers, National Park, Outdoor Activities, Outdoor Adventure, Sports, Things to Do, Trails, Wine, Winery
Spring is a beautiful season to explore this charming city nestled in the heart of the Rogue Valley. With its mild climate, stunning natural surroundings, and vibrant community, Medford offers something for everyone. Whether you're seeking outdoor adventure, cultural experiences,…  Read More
Family, Outdoor Adventure, Things to Do, Trails
Whether you are training for your next major event or tuning up for the local Turkey Trot, Medford and the Rogue Valley are a runner’s paradise. With terrain to suit any runner’s needs, the region offers limitless options and is…  Read More
Attractions, Dining, National Park, Outdoor Activities, Outdoor Adventure, Sports, Things to Do, Wine
The leaves are turning amber spice is in the air the beautiful valley is calling you to find adventure everywhere! Looking for the perfect place to sip a latte, or hike among the foliage? View our complete guide to enjoying fall in the Heart of the…  Read More
Dining, Fishing, Guides & Tours, Jetboats, Lakes & Rivers, National Park, Outdoor Activities, Outdoor Adventure, Sports, Things to Do, Trails, Wine, Winery
Spring is a beautiful season to explore this charming city nestled in the heart of the Rogue Valley. With its mild climate, stunning natural surroundings, and vibrant community, Medford offers something for everyone. Whether you're seeking outdoor adventure, cultural experiences,…  Read More
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