Discover the Heart of the Rogue

EXPLORE ENDLESS ADVENTURE IN MEDFORD

From it's deep, rich history to it's delectable artisan creations, downtown Medford is a place of adventure. Home to the Craterian and Holly Theater, the largest children's museum in Southern Oregon, Kid Time, and locally owned shops and restaurants - the possibilities of exploration are truly endless.


railroad laid for gold rush explorers and adventurers sparked the path for the Heart of the Rogue, formerly known as "Middleford" due to its close proximity to everything in the valley. Still nestled in the heart of downtown today, Medford carries a dynamic history throughout its beautiful districts and rolling foothills. A town of hope, beauty and wonderful treasures of all kinds, allow Medford to be your launchpad to all things the Rogue Valley has to offer.

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guided tours & attractions, things to do, wine tour, food tour, 3 block widget,
downtown history, districts, things to do, wine tour, food tour, 3 block widget,
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Discover theatrical performancessilent discoslive music and so much more - happening in the heart of downtown Medford!

APRIL
7
Pear Blossom Festival
Street Fair Opens in Pear Blossom Park – 12:00 PM Over 150 Vendors of Food, Fun, Games, Arts, Crafts…
APRIL
8
Pear Blossom Festival
Street Fair Opens – 7 AM Coffee and Various Food Trucks Pear A Fare Tent Opens – 10 AM Wine, Beer, Spirits and…
APRIL
13
Yesterday and Today – The Interactive Beatles Experience
Yesterday and Today is anything but a typical Beatles tribute show. Making no attempt to perform as the Beatles, the…
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APRIL
21
Third Friday Medford
Enjoy food, music, local art galleries and merchants along with an exciting silent disco! In collaboration with the vibrant artist…
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APRIL
22
Bling Fling Jewelry Sale
Join us for our annual Bling Fling Jewelry Sale Fundraiser to help support our vision and hearing non-profit. We will…
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APRIL
29
Bette, Babs & Beyond
Come celebrate iconic powerhouses of pop—Bette, Barbra, Dolly, Tina, Aretha, Whitney and more! A trio of New York’s top vocalists…
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MAY
5
Luis Bravo’s Forever Tango
Sensuous and sophisticated, the tango inhabits a world where everything can be said with the flick of a leg, the…
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MAY
13
Alice in Wonderland - Live Escape Room
Alice is trapped in Wonderland and time is running out to save her! Follow Alice down the rabbit hole and enter…
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JUNE
16
The 38th Annual Medford Cruise
June 16th Events: Poker Chip Fun Run Event Registration and Route begin at 1:30 pm starting from the south lot of Fichtner-Mainwaring…
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CLICK HERE TO SEE ALL EVENTS
Family, Outdoor Adventure, Sports, Things to Do, Trails
With spring right around the corner, it's the perfect time to hit the trails! The Heart of the Rogue has a wealth of incredible sights for you to explore, from a tranquil park stroll to hitting the trails. Located near…  Read More
Family, Jacksonville, Tasting Room, Things to Do, Wine, Wine Bar, Wine Tours, Winery
There is a lot to taste and see when it comes to wine in the Rogue Valley, but rushing to do too much during one trip doesn’t match with the region’s easygoing reputation. With wineries big and small, historic and modern,…  Read More
Attractions, Lakes & Rivers, Outdoor Adventure, Ski & Snowboard, Sports, Things to Do
Winter is HERE - and so are the top places to ski, snowshoe, sled and more! When the weather is cold, the fun has just begun in the Heart of the Rogue. Don't worry about searching for the sweet spots - because…  Read More
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101 E. 8th St | Medford, OR 97501 | 541-779-4847 | info@travelmedford.org
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